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Hello, I'm Apoorva
I'm a UX Researcher currently working at PayU Credit in Bangalore, India. I have previously worked on interesting problem statements across domains like healthcare, smart mobility, and fintech.
You can see some of my projects below.

Kardify by LazyPay
Exploratory research; pre-product launch

User behaviours, sentiment analysis and identifying potential risks

Bounce rentals
Decoding new parking behaviours by users on the Bounce app

MAYA Health:
Research led design for communication materials for preventive healthcare

Research initiatives & more
Did a bunch of things at work to help more employees hear and learn from their users. Had a lot of fun!
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